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Unified Advertising Command Center

Real estate brokerages and developers typically deploy marketing budgets across four primary advertising engines: Meta (Facebook), Instagram, Google Search, and YouTube Video. Managing separate platforms leads to fragmented attribution, delayed speed-to-lead response times, and uncoordinated budget allocation. The BrokerOS Advertising Command Center (/dashboard/marketing/ads) unifies all four digital networks into a single operational interface. Inquiries captured from in-stream lead forms stream into the CRM in sub-second real time, while a cross-platform comparison studio evaluates performance across networks.

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Master Performance Metrics

The top-level overview tracks blended performance across all connected ad accounts:
  • Total Digital Ad Spend: Aggregated expenditure across Facebook, Instagram, Google, and YouTube.
  • Total CRM Leads Acquired: Verified buyer contacts captured and synced directly into the sales pipeline.
  • Blended Cost Per Lead (CPL): Cross-channel average acquisition cost per inquiry.
  • Total Impressions & Reach: Cumulative digital brand exposure across all placements and devices.
  • Active Campaigns Count: Live campaigns actively bidding across connected platforms.

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Integrated Advertising Channels

BrokerOS connects directly to provider APIs and webhooks through dedicated integration packages (@brokeros/int-ads-meta and @brokeros/int-ads-google):

A/B Testing & Comparison Studio

Head-to-head scorecard comparing campaign variants across platforms with automated Cost Per Lead and Click-Through Rate winner badges.

Meta (Facebook) Ads

Capture inquiries from Facebook Instant Lead Forms, Feed, and Messenger with Graph API webhook sync and speed-to-lead routing.

Instagram Ads

Inspect Stories, Reels, Feed, and Explore placements, review active assets in the Creative Gallery, and track visual lead inquiries.

Google Search & Display

Capture high-intent property searchers, analyze Keyword Breakdowns and Quality Scores, and track GCLID offline conversions.

YouTube Video Ads

Manage TrueView and Video Action campaigns, analyze audience retention curves (25%, 50%, 75%, 100%), and review video creatives.

Form Field Mapping

Normalize custom ad questions, standardize E.164 phone formats, and map answers directly to CRM lead properties.

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Real-Time Ingestion Architecture

The digital ad ingestion pipeline delivers sub-second turnaround from form submission to outbound sales contact:

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Cross-Channel Source Tagging

Every lead ingested through digital advertising carries structured attribution metadata in the Lead record: Attribution data follows the prospect through their entire lifecycle, allowing financial reports to measure closed brokerage revenue against original ad spend.