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High-Engagement WhatsApp Broadcasts

WhatsApp broadcasts offer superior engagement for real estate announcements, launch previews, and price revisions, delivering open rates exceeding 95% and reply rates above 25%. BrokerOS coordinates broadcast campaigns through the official Meta Cloud API while actively monitoring and protecting your phone number’s health and messaging tier. The Broadcast Wizard (WhatsAppBroadcastWizard.tsx) guides marketing specialists through a structured 4-step campaign pipeline from template selection to pre-flight capacity audits.

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Campaign Execution Workflow

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The Four Wizard Configuration Steps

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Template Selection

  • Browse all synced Meta templates across your WhatsApp Business Account.
  • Filter by category (MARKETING, UTILITY, AUTHENTICATION) and language code (en_US).
  • Inspect template preview with header media slots (PDF brochure, promotional video, or hero rendering).

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Audience Selection and Segmentation

  • CRM Leads: Segment active prospects by assigned project, lead pipeline status (NEW, CONTACTED, INTERESTED), qualification temperature, or budget bracket (\ge \750,000$).
  • CSV List Ingest: Upload external high-net-worth investor contact lists with automatic phone number normalization to E.164 international standard.
  • Opt-In Verification: Automatically filters out unsubscribed contacts or previously failed numbers.

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Personalization and Parameter Mapping

Because approved Meta templates have locked copy, dynamic content is injected into numerical parameters ({{1}}, {{2}}, {{3}}) at runtime:
  • {{1}}: Mapped to Lead.firstName (for example, “Rahul” or “John”).
  • {{2}}: Mapped to Project.name (for example, “Skyline Residences”).
  • {{3}}: Mapped to Project.startingPrice (for example, “$650,000”).
  • Dynamic Media Header: Attach a direct URL to the project PDF cut-sheet or master layout.

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Review, Pre-Flight Audit, and Schedule

  • Live Test Message: Dispatch a live test to your smartphone to verify button actions and media rendering.
  • Pre-Flight Capacity Audit: Evaluates audience volume against your active Meta messaging tier limit (Tier 1K, 10K, 100K, Unlimited).
  • Cost Estimation: Displays calculated conversation costs based on target volume and category rate.
  • Dispatch Scheduling: Choose between Send Now or schedule for high-open windows (such as Tuesday through Thursday mornings from 10:00 AM to 11:30 AM).

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Delivery, Read, and Reply Tracking

During and after campaign dispatch, BrokerOS tracks delivery stages in real time:
  • Queued: Message payload compiled and waiting in the BullMQ execution worker.
  • Sent: Dispatched from BrokerOS API to the Meta WhatsApp Cloud API endpoint.
  • Delivered: Successfully received on the prospect’s mobile device (double gray checkmarks).
  • Read: Opened by the recipient (double blue checkmarks received via webhook).
  • Replied: Buyer clicked a Quick Reply button or typed an inbound response. Inbound replies immediately open a 24-hour conversational window in the Team Inbox.